Tesla's (TSLA.O) sales rout this year in a number of European markets continued in August amid fierce competition from China's BYD and a backlash against CEO Elon Musk, although Norway, Spain and Portugal bucked the trend.

Tesla has a small lineup and has not released a new mass-market model since the Model Y in 2020, while new Chinese rivals and traditional automakers alike are flooding the market with fresh models.